Press Release
Frankfurt am Main,

Content Shift accelerator 2023: Finalists chosen

Three-month coaching and mentoring programme for selected startups | Börsenvereinsgruppe initiative designed to encourage transnational, cross-industry exchange | Content Startup of the Year to receive 10,000 euro grant

The Börsenvereinsgruppe’s Content Shift accelerator fosters the development of innovative business models in the book industry. A total of 44 startups qualified for the accelerator this year. After a preliminary round and a pitch event in Frankfurt am Main, the Content Shift jury has now selected six companies from a total of ten to participate in the programme. The six startups from Germany, Austria and the UK will be given access to a high-ranking network of investors, experienced entrepreneurs and industry experts drawn from the book and media sector. They will also be given coaching sessions and take part in a co-creation workshop designed to test their business models, define current challenges and identify opportunities for cooperation. On 19.10.2023 at the Frankfurt Book Fair, the jury will select the final Startup of the Year, which will receive 10,000 euro in funding.

  • Bookscreener (LeReTo) is an interactive, multi-disciplinary research and reference book tool that provides access to publishers' entire stock of reference books. With many interactive elements, it is designed to make researching specialised knowledge much more enjoyable.
  • GoLexic is an app designed to promote reading skills in children for use at home and in schools. The app makes it possible for children to work independently using 15-minute training sessions that allow them to hone various skills that can lead to improvements in reading and spelling.
  • Lit-X makes it possible to diagnose and forecast successful works of literature using literary data in a transparent manner. Among other things, it offers dashboards and applications such as "trend scouting" and "pricing". This allows publishers to decipher in detail the trends driving the success of particular genres, to compare these drivers with one another and to calculate different likelihoods for success by modifying individual factors.
  • SUMM AI refers to itself as "Google Translate for accessible language". This AI-based tool automatically translates complicated text into the language style known in the field of accessibility in Germany as "Leichte Sprache". It generates texts with short sentences, easier-to-understand words and additional explanations that are less complicated and more accessible to general readers.
  • to teach (thea) is an AI-based platform that makes it possible for educators to digitise analogue content at the touch of a button and apply this content effectively among target audiences. The platform allows teachers to create exercises, worksheets and other educational materials in the form of texts, audio and gamification.
  • XigXag created an app that combines a listening and reading concept as well as a dedicated reading platform. Listeners can switch back and forth between listening and reading without having to pay twice. Users can also take advantage of features that allow them to take notes, share quotes, look up words and view illustrations. They also have opportunities to access a community of fellow listeners with whom they can share thoughts and ideas.

Jury spokesperson Per Dalheimer from Hugendubel, an omni-channel book retailer, noted: "This year’s six finalists cover key, forward-looking fields within the book industry. Each one of them brings new impulses to the table, including the fostering of reading skills, greater accessibility and information processing. Their use of artificial intelligence as a kind of turbo booster helps to break down barriers and enable easier, lower-threshold access to books. We’re delighted about the incredible range of creative ideas made visible by the accelerator every year. Each one helps to drive our industry further".

The jury

The Accelerator programme is sponsored by companies from the book and media industry, which send members to the Content Shift jury. This year’s jury is composed of: Martina Fiddrich (Cornelsen Publishing House), Nina Hugendubel and Per Dalheimer (Hugendubel Bookstores), Detlef Büttner and Leif Göritz (Lehmanns Media/Thalia Bookstores), Colin Hauer (Hörbuch Hamburg), Wolfgang Pichler (MANZ Publishing House and Bookstores), Jasmin Ahluwalia and Philipp Neie (Schweitzer Fachinformationen), Stefanie Penck (TeNeues Publishing House), Ronald Schild (MVB) as well as Lennart Schneider (independent strategy consultant) as a partner of the programme from outside the industry.

Additional Information

Materials to Download

About Content Shift

Content Shift is an initiative of the Börsenverein Group that focuses on new business models for the German-language book market. In addition to the accelerator, it also includes regular pitch events ("icebreakers") and a newsletter. The initiative was launched to support founders, to network startups with the book industry and to share information about new business models.

About the Börsenverein Group

The Börsenvereinsgruppe (Group of the German Publishers and Booksellers Association) represents the interests of Germany's book industry and provides its members with advisory and practical services. The group comprises the Börsenverein des Deutschen Buchhandels (German Publishers and Booksellers Association) and its business subsidiaries, which include Frankfurter Buchmesse, MVB, mediacampus frankfurt as well as the Holding Börsenverein des Deutschen Buchhandels Beteiligungsgesellschaft. The Börsenvereinsgruppe supports the book industry and media sector by providing professional services that include advocacy, the organisation of cultural projects, tradeshows, training programmes and publishing and technology services.

About MVB

Technology and information provider MVB makes books visible. Major platforms, based on international metadata standards, enable publishers and bookstores to promote their products successfully and efficiently in their home markets and abroad. Editorial and advertising formats as well as face-to-face networking give orientation in different book markets. In close cooperation with customers and market players from all areas of the book industry, the teams located in Frankfurt am Main, London, Mexico City, New York, and São Paulo continuously work on innovative Infrastructure solutions for the book trade of the future.