Mercado Libre Becomes an MVB Client
Latin American E-commerce platform feeds its marketplace with editorial metadata managed by Metabooks
Mercado Libre and the technology and information provider MVB have signed a commercial agreement with the aim of optimizing business processes related to the management of editorial metadata by using Metabooks. To this end, the MVB team provides Mercado Libre with access to its dynamic metadata base in the Brazilian and Mexican markets.
Commenting on the importance of this relationship, Ronald Schild, Global CEO of MVB, says: "We are very pleased that one of the leading marketplaces is working with our Metabooks database for its operation. This will enable users of their service to improve their buying and selling experience, thanks to detailed and standardized information on a large number of books. This is a milestone for our teams in Brazil and Mexico."
Since the arrival of Metabooks in Latin America in 2017, the quest for quality metadata management is growing, as is the relevance given to the subject. In response to this need, countries such as Brazil and Mexico have promoted the integration of technological solutions between publishers, the original source of metadata, and book marketing channels.
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About Mercado Libre
Founded in 1999, Mercado Libre is the leading e-commerce technology company in Latin America. Through its platforms Mercado Libre, Mercado Pago, and Mercado Envios, it offers solutions for individuals and businesses to buy, sell, advertise, ship, and pay for goods and services online. Mercado Libre serves millions of users and creates an online marketplace for trading a wide variety of goods and services in an easy, secure, and efficient way. The site is among the top 50 most visited sites in the world in terms of page views and is the mass consumer platform with the most unique visitors in the major countries where it operates, according to metrics provided by Comscore Networks. The Company has been listed on the Nasdaq (NASDAQ: MELI) since its initial public offering in 2007 and is one of the best places to work in the world as ranked by Great Place to Work (GPTW).
www.mercadolivre.com.br | www.mercadolibre.com.mx
Metabooks offers publishers and bookstores in Brazil and Mexico a comprehensive infrastructure for uniform metadata management. The technological basis is the central platform for the automated exchange of product information in the German-language book industry: Verzeichnis Lieferbarer Bücher (VLB). Based on global standards, whose establishment and further development VLB plays a key role in shaping, the system provides retailers and other buyers with optimized metadata.
Technology and information provider MVB makes books visible. Major platforms, based on international metadata standards, enable publishers and bookstores to promote their products successfully and efficiently in their home markets and abroad. Editorial and advertising formats as well as face-to-face networking give orientation in different book markets. In close cooperation with customers and market players from all areas of the book industry, the teams located in Frankfurt am Main, London, Mexico City, New York, and São Paulo continuously work on innovative Infrastructure solutions for the book trade of the future.
Markus Fertig, PR Manager | +49 69 1306-374 | firstname.lastname@example.org