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Frankfurt am Main | Mexico City,

Gandhi to Prioritize Data Provided by Metabooks

Leading Mexican bookseller focusses procurement on standardized metadata from October 1st | database of German technology and information provider MVB includes more than 30,000 titles already

While reopening its stores step by step, Gandhi, one of the biggest bookstore chains in Mexico, announced to prioritize data provided by Metabooks for purchasing books starting in October. The company has addressed publishers in a corresponding letter lately saying that trustable, updated and complete information about the books available in the Mexican market is crucial to its business. The technical implementation of the tool powered by the German technology and information provider MVB is about to be finished soon. “Gandhi's decision, to base its procurement on our system will boost the acceptance and increase usage of Metabooks in Mexico. This is another important milestone after surpassing the landmark of 30,000 books and e-books available in the database” says Carlos Rojas Urrutia, general director of MVB América Latina.

Current Customers

The Metabooks platform offers metadata from more than 17,000 print books and 14,000 e-books. The digital books in print catalogue includes all metadata of Penguin Random House Grupo Editorial and Grupo Planeta México, the two biggest publishers worldwide in Spanish language – also, metadata of some other medium Mexican publishers, such as Editorial Selector, Editorial Almadía and Ediciones ERA, small independent publishers such as Círculo de Poesía, Grano de Sal, Elefanta Editorial, Paraíso Perdido, Tintable Ediciones, Ediciones El Milagro, La Cifra Editorial, and children’s publishers Alboroto Ediciones, CIDCLI and Amequemecan.

On the side of retailers, Metabooks works with two of the most important Mexican book chains: Librerías Gandhi and Librerías El Sótano. Also, service is provided to the regional book chain of Oaxaca, Proveedora Escolar, as well as to booksellers, such as Profética, Casa de Lectura (Puebla), Librería Carlos Fuentes (Guadalajara), Librerías León (Puebla) and Librería Virgo (Veracruz). That makes a total of 70 points of sale all over the country.

POS Systems and E-book Eistribution

Bookseller who use the POS service Geslib, provided by the Spanish company Trevenque, can access Metabooks metadata directly from the system now. In addition, the Mexican e-book distribution platform Ink-it has been integrated with Metabooks, so metadata is being shared automatically from one way to another in both platforms.

The Importance of Metadata Processes

During the lockdown period, the Metabooks team in Mexico City addressed the book industry through a content campaign offering a set of streamings. Representatives from local chambers, booksellers, publishers, platforms, etc. discussed and shared their ideas about the role of digitization and metadata within the Corona crisis and the industry’s answer to it. Meanwhile, new Metabooks customers were trained on the system to apply it in the best possible way to their own processes. From July onwards, the successful information concept will shift to specific retail topics to support the ongoing reopening of bookstores.

About Metabooks

In 2019, technology and information provider MVB introduced the Spanish-language version of Verzeichnis Lieferbarer Bücher (VLB), the catalogue of books in print used in the German-speaking world, to the Mexican book market. The supply with standardized metadata is based on a cooperative agreement with Cámara Nacional de la Industria Editorial Mexicana (CANIEM), the Mexican publishers association. The Metabooks system was launched at the book fair in Guadalajara, Mexico, and is operated by a joint venture in which MVB and Frankfurter Buchmesse hold equal shares. To gain solid insights into the relevant local infrastructure, the launch of the database was preceded by market research and negotiations with the key market players over three years.

Facts and Figures

Mexico is Latin America’s largest Spanish-speaking book market and has been growing steadily for years, with total sales of roughly 1.8 billion dollars. Some 27,000 new titles are released each year and the current number of active titles is approximately 120,000.

Additional Information

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About MVB

Technology and information provider MVB makes books visible. Major platforms, based on international metatdata standards, enable publishers and bookstores to promote their products successfully and efficiently in their home markets and abroad. Editorial and advertising formats as well as face-to-face networking give orientation in different book markets. In close cooperation with customers and market players from all areas of the book industry, the teams located in Frankfurt am Main, Mexico City, New York and São Paulo continuously work on innovative Infrastructure solutions for the book trade of the future.
www.mvb-online.de | www.facebook.com/mvbfrankfurt

Kontakt

Markus Fertig | PR-Manager
+49 69 1306-374
m.fertig@mvb-online.de