Press Release
Frankfurt am Main,

Creative Shift: Connecting European Creative Industries

The search is on for Creative Shift community members | for information and application, visit

Starting today, creative minds active in the content industry are invited to apply to become members of a new European-wide community called Creative Shift. The aim of the Creative Shift project is to foster the competitiveness of Europe’s creative industries and to make a decisive contribution to shaping future EU innovation policies. That involves building up a strong network of European innovation drivers from the key areas of gaming, publishing, music and audiovisual. Launched and organised by the Börsenvereinsgruppe (German Publishers and Booksellers Association Group) together with its European partner organisations, the 18-month creativeSHIFT project will focus on choosing and developing ten market-ready business concepts. The project community will also submit substantive recommendations to EU policymakers as to how they can best frame policies to benefit innovation in the content industry and thereby foster success.

"Our aim with the Creative Shifft project is to expand and accelerate the development of innovative products and business models in the European creative industries”, explains Alexander Skipis, managing director of the Börsenverein des Deutschen Buchhandels (German Publishers and Booksellers Association) and spokesperson of the Börsenvereinsgruppe. "Participants in this one-of-a-kind project will have access to key knowledge, information and mentoring for their own projects while simultaneously becoming part of a strong network of actors committed to developing future-oriented ideas for the creative industries. We’re looking forward to exploring a wealth of new ideas designed to boost the work of publishers, bookstores and other media companies".

Members of the creativeSHIFT community can expect a comprehensive programme that includes the following:

  • participation in knowledge-sharing webinars in September/October 2020
  • participation in a "Content Innovation Inspirathon" in November 2020
  • joint work on ten different challenges, development of prototypes and minimum viable products
  • attendance at key industry gatherings in 2021, including the Frankfurt Book Fair and other events in the areas of gaming and music
  • participation in the "Creative Innovation Investment Forum 2021" including the "Best Content Innovation 2021 Awards" ceremony
  • final event in November 2021 in Milan

All companies and startups that are active in the creative industries and have experience in the areas of innovation and business development are invited to apply. The final members of the Creative Shif community will be selected by the Börsenvereinsgruppe and their creativeSHIFT partner organisations: the Berlin-based investor network Media Deals, the Spanish production company Mediapro, the German-French games accelerator SpielFabrique and the Music Innovation Hub (MIH) based in Italy. The project’s network partners are the European Federation of European Publishers (FEP) and the European Music Council (EMC).

Creative Shift is funded by the EU Commission

The Creative Shift project is an initiative of the Börsenvereinsgruppe in cooperation with its project partners. The EU Commission will provide funding for the project as part of a budget totalling 650,000 Euro.

The promotion of international innovation is not uncharted territory for the Börsenvereinsgruppe. Since 2016, the group has been organising the Content Shift accelerator, which provides mentoring to founders, connects young entrepreneurs to industry heavyweights and chooses an annual “Content Start-up of the Year”. Starting in 2014, the “Content Shift start-up club” has also offered startups a special association membership in the Börsenverein.

For more detailed information on application, participation and the overall schedule, visit

Additional Information

Hashtag: #creativeshift

Materials to Download

Logo MVB

About the Börsenvereinsgruppe

The Börsenvereinsgruppe (German Publishers and Booksellers Association Group) represents the interests of Germany’s book industry and provides practical and advisory services to book-related companies. The group consists of the Börsenverein des Deutschen Buchhandels (German Publishers and Booksellers Association) and its business subsidiaries – Frankfurter Buchmesse, MVB, mediacampus Frankfurt and Holding Börsenverein des Deutschen Buchhandels Beteiligungsgesellschaft. The Börsenvereinsgruppe oversees a number of services and educational programmes for the book industry and media sector, including the organisation of representational activities, cultural projects, trade fairs, training programmes and publishing and technology services.

About MVB

Technology and information provider MVB makes books visible. Major platforms, based on international metatdata standards, enable publishers and bookstores to promote their products successfully and efficiently in their home markets and abroad. Editorial and advertising formats as well as face-to-face networking give orientation in different book markets. In close cooperation with customers and market players from all areas of the book industry, the teams located in Frankfurt am Main, Mexico City, New York and São Paulo continuously work on innovative Infrastructure solutions for the book trade of the future. | |


Thomas Koch | Head of Public Relations Börsenverein des Deutschen Buchhandels
Tel.: +49 69 1306-293

Markus Fertig | PR Manager MVB
Tel.: +49 69 1306-374 | Fax: +49 69 1306-17374