MVB-Austausch: Vouchers in the book trade
Whether crime or drama, fiction or non-fiction: with a book voucher, the recipient can choose a new favourite book in your bookshop - in the best case, the regular clientele will be one richer.
Do you actively offer vouchers? What is the interaction between your own voucher, the traditional Bücherscheck and the still young BÜCHER Gutschein? Tell us at the MVB-Austausch!
In a relaxed atmosphere, we discuss questions that are currently on the minds of book people. We want to know what's on your mind in different subject areas and how we can develop solutions together. Come along, we look forward to seeing familiar and new faces!
Venue: Messe Frankfurt | Halle 4.0, E 21 | Zentrum Börsenverein
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