45 minutes

Frankfurt am Main, Darmstadt, Hessen, Germany


  Target group



Alexander Haffner

Felix Lenz

MVB-Austausch: Visibility for creators

The International Standard Name Identifier (ISNI) identifies all actors involved in the publication of a book in their respective function. This digital business card creates new marketing opportunities, because authors can be presented even better as a brand and products can be clearly assigned.

What experiences have you had with the standard so far? What challenges do you see for the industry? Tell us at the MVB-Austausch!

In a relaxed atmosphere, we discuss questions that are currently on the minds of book people. We want to know what's on your mind in different subject areas and how we can develop solutions together. Come along, we look forward to seeing familiar and new faces!

Venue: Messe Frankfurt | Hall 4.0, E 21 | Zentrum Börsenverein

MVB at Frankfurter Buchmesse 2023: Our program for #fbm23