45 minutes

Frankfurt am Main, Darmstadt, Hessen, Germany


  Target group



Stephanie Lange

MVB-Austausch: Recognising and exploiting sales potential

To see whether one's own publishing house or bookshop is well positioned, it is worth taking a look at the competition. Sales figures play a decisive role here and the better you can tailor them to your own needs, the clearer the picture becomes of where further potential may be lying dormant.

How do you work with sales figures? Do you use the market research tool MC Metis from Media Control? Do you know about the possibility of evaluation based on Reading Rationales? Tell us at the MVB-Austausch!

In a relaxed atmosphere, we discuss questions that are currently on the minds of book people. We want to know what's on your mind in different subject areas and how we can develop solutions together. Come along, we look forward to seeing familiar and new faces!

Venue: Messe Frankfurt | Hall 4.0, E 21 | Zentrum Börsenverein

MVB at Frankfurter Buchmesse 2023: Our program for #fbm23