45 minutes

Frankfurt am Main, Darmstadt, Hessen, Germany


  Target group




Susanne Fuchs

Key Account Manager Publishers


Rahel Trotta

Marketing Manager

MVB-Austausch: Title presentation for the book trade

The digital presentation of new publications has many advantages: Up-to-date data, direct connection to merchandise management systems as well as location-independent and cross-team processing. Nevertheless, printed previews are still used intensively.

In view of cost pressure and scarce resources, can and do we want to afford both variants in the long run? What obstacles does our industry have to overcome for a complete changeover? Tell us at the MVB-Austausch!

In a relaxed atmosphere, we discuss questions that are currently on the minds of book people. We want to know what's on your mind in different areas and how we can develop solutions together. Come along, we look forward to seeing familiar and new faces!

Venue: Messe Frankfurt | Hall 4.0, E 21 | Zentrum Börsenverein

MVB at Frankfurter Buchmesse 2023: Our program for #fbm23