17.10.2024

16:00 

45 minutes

Frankfurt am Main, Hessen, Germany

  Dialog

  Target group

booksellers
publishers

  Speakers

Jörg

Jörg Gerschlauer

Director Business Unit Media | General Manager

MVB-Austausch: Selling Viral Hits

What turns BookTok favourites into bestsellers?

Books are a big topic on the social media platform TikTok. However, the fact that many people are talking about a book does not automatically make it a bestseller. And the titles that sell well may have even more potential in retail.

How do you utilise the trend for your business? How do you extend your digital reach into other areas? What role do authors play for you? Tell us at the MVB-Austausch!

In a relaxed atmosphere, we discuss questions that are currently on the minds of book people. We want to know what's on your mind in different subject areas and how we can develop solutions together. Come along, we look forward to seeing familiar and new faces!

This event will be held in German language.

Venue: Messe Frankfurt | Hall 4.0, E 21 | Zentrum Börsenverein

MVB at Frankfurter Buchmesse 2024: Our program for #fbm24