The gift card shelves in retail are getting bigger and bigger and the sales volume of gift cards is increasing year on year. Gift cards have become real impulse buy items in the checkout area. At the same time, gift cards are still the best referral marketing for your bookshop and help to attract new customers.

Do you already present your gift cards proactively in the shop? Do you actively offer them as gifts to the undecided? What is the interaction between your house voucher and the book cheque or BÜCHER gift card? Tell us during the MVB-Austausch!

In a relaxed atmosphere, we discuss questions that are currently on the minds of book people. We want to know what's on your mind in different subject areas and how we can develop solutions together. Come along, we look forward to seeing familiar and new faces!

This event will be held in German language.

Venue: Messe Frankfurt | Hall 4.0, E 21 | Zentrum Börsenverein