Everyone is talking about the Reading Rationals (Lesemotive) because the principle is obvious and the positive effect on processes and sales has been proven. What is less clear for many booksellers is how they can integrate the new standard into their work step by step. Ten Swiss bookshops are currently gathering practical experience in a new pilot project.

How did you fare during the introduction? What should colleagues who want to work with unconscious customer needs bear in mind? If you are still undecided, what do you need to embark on the reading motifs adventure? Tell us at the MVB-Austausch!

In a relaxed atmosphere, we discuss questions that are currently on the minds of book people. We want to know what's on your mind in different subject areas and how we can develop solutions together. Come along, we look forward to seeing familiar and new faces!

This event will be held in German language.

Venue: Messe Frankfurt | Hall 4.0, E 21 | Zentrum Börsenverein