17.10.2024

14:00 

45 minutes

Frankfurt am Main, Hessen, Germany

  Dialog

  Target group

booksellers
publishers

  Speakers

Sonja

Sonja Oberndorfer

Head of Marketing & Sales

MVB-Austausch: Efficient and sustainable purchasing of new releases

Do we still need printed previews in 2024?

In times of tight budgets and limited resources, efficient processes are becoming increasingly important. This also applies to information about and purchasing new publications. Digital previews are not only more up-to-date and available earlier, they also have a demonstrably positive impact on the carbon footprint. Nevertheless, the industry is sticking to print catalogues in some areas.

Who or what is standing in the way of further digitalisation in purchasing? What aspects justify the parallel effort of digital and printed previews? What needs to change, culturally and/or technologically? Tell us at the MVB-Austausch!

In a relaxed atmosphere, we discuss questions that are currently on the minds of book people. We want to know what's on your mind in different subject areas and how we can develop solutions together. Come along, we look forward to seeing familiar and new faces!

This event will be held in German language.

Venue: Messe Frankfurt | Hall 4.0, E 21 | Zentrum Börsenverein

MVB at Frankfurter Buchmesse 2024: Our program for #fbm24