"Every second book is a case of false advertising. Reading Rationales can help."

Customer loyalty is like love: expectations must be fulfilled, otherwise there’s frustration instead of passion and book buyers start to bail – that is, they leave the market forever. False advertising – books whose marketing addresses the "wrong" customer needs – has a long-term impact as a result. And it’s a problem that currently affects one book in two!

Help, however, is available from our Reading Rationales. The Digital Cross Over Team speaks with Stephanie Lange about how the book industry can use this new standard to "consciously unconsciously" become a matchmaker, and how other industries can benefit from the latest findings.
Read the interview on Digital Cross Over's blog.