People want to be inspired – especially those who rarely pick up a book. To achieve this, books need to send clear signals in every way as to which need they serve, i.e. which Reading Rationale they stand for. Stephanie Lange shows you how to do this based on the "Reading Rationales for Dummies" guide – from the initial manuscript idea to the presentation of the finished work in bookshops.

See for yourself how low the entry hurdle is for working with Reading Rationales and how high the potential is for new buying impulses and lasting reading pleasure. In addition to a brief introduction to the Reading Rationales and tips & tricks for everyday work, there will be plenty of room for mutual exchange.

Further information