Repeat customers are sought after. After all, a large base of people who regularly shop at your bookstore is worth its weight in gold. There are many possibilities, but resources are finite. That's why it's important to be both effective and efficient—from gift wrapping services to gift cards and your own customer magazine to newsletters and other publicity campaigns.

How do you create positive shopping experiences that stick in people's minds and foster emotional loyalty among your customers? What do your customers recommend you for? What service would enhance your offering? Which measures are not achieving their goal for you? Tell us at the MVB exchange!

In a relaxed atmosphere, we discuss questions that are currently on the minds of book people. We want to know what's on your mind in different subject areas and how we can develop solutions together. Come along, we look forward to seeing familiar and new faces!

This event will be held in German language.

Venue: Messe Frankfurt | Hall 4.0, F 22 | Zentrum Börsenverein