45 minutes

Frankfurt am Main, Darmstadt, Hessen, Germany


  Target group



Stephanie Lange

MVB-Austausch: New customers for the bookshop

The number of people buying books is continuously decreasing. As a result, the acquisition of new customers is becoming more and more important. Easier said than done. One key to more reach and thus more turnover can be measures based on Reading Rationales.

How and in what ways do you approach people outside your shop? What has worked for you? What do you advise against? Tell us at the MVB-Austausch!

In a relaxed atmosphere, we discuss questions that are currently on the minds of book people. We want to know what's on your mind in different areas and how we can develop solutions together. Come along, we look forward to seeing familiar and new faces!

Venue: Messe Frankfurt | Halle 4.0, E 21 | Zentrum Börsenverein

MVB at Frankfurter Buchmesse 2023: Our program for #fbm23