MVB-Austausch: Metadata That Provides Answers

While high visibility for products and services used to be the result of good search engine optimization, Search Engine Optimization (SEO) has long since had to go hand in hand with Generative Engine Optimization (GEO), Social Search Optimization (SSO), and other approaches. What strategies are you using to address this trend? Where do you see opportunities? And what risks does this pose for you? Tell us at the MVB-Austausch!

In a relaxed atmosphere, we’ll use this open format to discuss issues that are currently on the minds of people in the book industry. We’d like to know what’s on your mind across various topics and how we can develop solutions together. Stop by—we look forward to seeing both familiar and new faces!

Venue: Messe Frankfurt | Hall 4.1, G 15 | Zentrum Börsenverein