16.10.2025

11:00 

45 minutes

Frankfurt am Main, Hessen, Germany

  Dialog

  Target group

publishers

  Speakers

Eva Singer

Key Account Manager Publishers

MVB-Austausch: Increase Visibility – from Horse Calendars to Tear-off Calendars

How Can You Best Present Your Products to Retailers in the Future?

The channels of communication between bookstores and publishers are undergoing change. This also opens up new opportunities for the marketing and purchasing of calendars. Among other things, the digital presentation of products is opening up new avenues of access to the retail trade.

How do your new products find their way into the product range and into secondary markets? Which forms of presentation have become established in your company? What changes have you noticed? Tell us at the MVB exchange!


In a relaxed atmosphere, we discuss questions that are currently on the minds of book people. We want to know what's on your mind in different subject areas and how we can develop solutions together. Come along, we look forward to seeing familiar and new faces!

This event will be held in German language.

Venue: Messe Frankfurt | Hall 4.0, F 22 | Zentrum Börsenverein

MVB at Frankfurter Buchmesse 2025: Our program for #fbm25