MVB-Austausch: Field Sales Reloaded
What will representation work look like in the future?
Colleagues who regularly travel on behalf of book publishers and retailers are a vital link in our industry. In light of new processes and changes in the distribution of tasks, the role of sales representatives is evolving. What added value do in-person visits offer? What topics do you discuss with one another? What changes should be made at the interfaces with publishers and brick-and-mortar bookstores to simplify your day-to-day work? Tell us at the MVB-Austausch!
In a relaxed atmosphere, we’ll use this open format to discuss issues that are currently on the minds of people in the book industry. We’d like to know what’s on your mind across various topics and how we can develop solutions together. Stop by—we look forward to seeing both familiar and new faces!
Venue: Messe Frankfurt | Hall 4.1, G 15 | Zentrum Börsenverein
MVB at the Frankfurter Buchmesse 2026: Our program for #fbm26
- 09.10.2026
- 11:00
- 45 minutes
- Dialog
- Target Group Publishers, Representatives