45 minutes

Frankfurt am Main, Darmstadt, Hessen, Germany


  Target group




Christiane Rustemovski

Key Account Manager

MVB-Austausch: bookstore with unique selling proposition

Every bookshop has its own personality. If you use this individual touch in marketing in the right way and show your face, you will reach new and existing customers alike - for example with the individualised Buchjournal or the new format Bewegte Schaufenster.

How do you find and retain book buyers? Which advertising formats have you had good experiences with? What would you like to try out? Tell us at the MVB-Austausch!

In a relaxed atmosphere, we discuss questions that are currently on the minds of book people. We want to know what's on your mind in different areas and how we can develop solutions together. Come along, we look forward to seeing familiar and new faces!

Venue: Messe Frankfurt | Hall 4.0, E 21 | Zentrum Börsenverein

MVB at Frankfurter Buchmesse 2023: Our program for #fbm23