16.10.2025

12:00 

45 minutes

Frankfurt am Main, Hessen, Germany

  Dialog

  Target group

booksellers

  Speakers

Felix Lenz

Vice President Strategic Business Developement

Daniela Kahl

Key Account Manager VLB

MVB-Austausch: Authors as a Selling Point

How Does the Human Brand Boost Sales?

A new volume in a well-known series, the follow-up novel by a successful debut author, the work of a prominent personality—names sell books. Theme tables, author pages, readings, and window displays are just a few of the many possibilities.

What has proven particularly successful for you? What doesn't work at all? What would you like to see in order to be able to market even better to specific individuals? Tell us at the MVB exchange!


In a relaxed atmosphere, we discuss questions that are currently on the minds of book people. We want to know what's on your mind in different subject areas and how we can develop solutions together. Come along, we look forward to seeing familiar and new faces!

This event will be held in German language.

Venue: Messe Frankfurt | Hall 4.0, F 22 | Zentrum Börsenverein

MVB at Frankfurter Buchmesse 2025: Our program for #fbm25