MVB-Austausch: A Product Line with Character

Individuality is a selling point: What do you need to establish a clear product mix profile? Which products and initiatives make a difference for you? How do location, reach, brand recognition, and relevance all fit together? How do you turn shoppers into fans of your bookstore and thereby increase foot traffic? Tell us at the MVB-Austausch!

In a relaxed atmosphere, this open-format discussion will explore the issues currently on the minds of people in the book industry. We’d like to know what’s on your mind across various topics and how we can work together to develop solutions. Stop by—we look forward to seeing both familiar and new faces!

Venue: Messe Frankfurt | Hall 4.1, G 15 | Zentrum Börsenverein