60 Minutes

Messe Leipzig | Halle 5, D 700 | Fachforum


  Target group



Stephanie Lange, Vertriebsberaterin

Reading Rationales for dummies - Special Edition: Selfpublishing

First aid for knowledge gaps

People want to be inspired - especially those who rarely pick up a book. To achieve this, books need to send clear signals in every way as to which need they serve, i.e. which reading motive they stand for. Stephanie Lange shows you how to do this based on the "Reading motives for dummies" guide - from the initial manuscript idea to the presentation of the finished work in bookshops.

See for yourself how low the entry hurdle is for working with Reading Rationakes and how high the potential is for new buying impulses and lasting reading pleasure. In addition to a brief introduction to the reading motifs and tips & tricks for everyday work, there will be plenty of room for mutual exchange.

Further information: Reading Rationales